I’m Edwin. I build websites for the shop down the street.

I started Friendly Site Crafter for a simple reason: the businesses I love most — the corner café, the family plumber, the weekend honey stand — usually have websites that don’t do them justice. Either there’s nothing at all, or there’s something from a decade ago that’s hard to read on a phone and impossible to find on Google.

So I made a deal with myself: one site a day, done right. Not five done fast. When I take on your project, I learn your business the way a neighbor would — what you make, who walks in the door, what you want them to do first. Then I build a site that sounds like you and works as hard as you do.

A flat $500 covers all of it: warm colors that fit your trade, your photos cleaned up so the food looks like the food you actually cook, a “call us” button that works, and the technical parts — speed, mobile, SEO, accessibility — handled so you never have to think about them.

And because doing good work should do some good, $75 of every project goes to a nonprofit you pick at checkout. You get the receipt; I keep the ledger public. Nobody has to guess where the money went.